Biz Media Science Blog Features UMass Lowell

Posted on April 17, 2007 by Jennifer Brady

Nice to see UMass Lowell’s Dr. Martin Moser spotlighted in a recent post on the Biz Science Media blog by Joseph Caribis. Turns out, Mr. Caribis has been sitting in on Dr. Moser’s Strategic Management classes and is finding them quite interesting. A brief excerpt from the post:

The classes are working on some very interesting ideas; marketing UMass Lowell as a product to a very targeted audience — high school juniors.

I could tell you I was blown away by the competence, expertise and skill of these students and I still wouldn’t be doing them justice. They are constructing videos of their lives at UMass Lowell, highly informative, definitely intimate (meaning one-on-one), and very personable. These videos are going on different social networking sites as a means of promoting the school. This is the brainchild of Dr. Moser and is being encouraged by Associate Vice Chancellor Joyce Gibson and Dean Tom Taylor. My purpose for attending the class was to provide some feedback on their marketing efforts and to do some field research on how that generation is thinking.