On Campus Students Swelling Online Enrollments

Posted on September 25, 2007 by Jennifer Brady

This study just out, called The Survey of Distance Learning Programs in Higher Education, 2007-2008 and published by Primary Research Group, reveals something that will be of interest to every online student: About a third of the new people joining you in class online are also attending traditional classes.

For someone like me in marketing, there are a ton of other interesting economic and demographic factoids highlighted in the research. But the one about traditional students taking online courses in ever-greater numbers jumped out at me because it more or less parallels our own findings and validates what we’ve been hearing from traditional students deciding to take some online course offerings. The chief reason: it speeds up the whole degree-earning schedule.