Highlights from the UMassOnline Marketing Roundtable
This week more than 40 academic leaders and staff from throughout the University of Massachusetts system convened at UMassOnline for a day-long discussion of social media and higher education, online higher education industry research, and search engine marketing and optimization.
The morning’s keynote speaker was Dr. Nora Ganim Barnes, Chancellor Professor of Marketing and Director of the Center […]
Examining Some Assumptions about ‘Community’ in Online Learning
Here I go, breaking every blogging rule in the book, but some subjects just demand a little more room for a few more words. So with my apologies…
Here’s a fact that hasn’t been discussed previously on this blog: Online student attrition rates are 10% to 20% higher than for students attending face to face classes […]
Online Classes Boost Writing Skills
As a current distance learner, I had several “amen” moments while reading Dr. Macaulay’s recent post “Employees questioning college grads readiness for career success.” According to a recent survey of employers, one of the top four qualities lacking in college graduates is writing skills. In my professional life I constantly see poor writing; not only […]
Chief Learning Officers Endorse Distance Learning and Technology
CEO, CMO, CIO, CTO, CFO… CLO?
According to this recent interview, CLO, or Chief Learning Officer, is a relatively new corporate title credited to General Electric’s former CEO Jack Welch. The interview, courtesy of Knowledge@Wharton talks at length with several experts about the function of CLOs, and more importantly, about the linkage they see between ongoing […]
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