Nora Barnes of UMass Dartmouth Continues to Lead the Social Media Conversation
Posted on September 5, 2008 by Jennifer Brady
Dr. Nora Ganim Barnes, Chancellor Professor of Marketing and Director for the Center for Marketing Research at the University of Massachusetts Dartmouth, has been featured here often for her pioneering research work and findings about the growing value of social media and networks in education. Her groundbreaking work is, in fact, gaining her a national reputation among educators and others. Most recently she was featured in an article entitled “Universities turn to Web to recruit new generation,” published by SignOnSanDiego.
As the story notes, recent research by Dr. Barnes found that social media technologies and techniques are being adopted by universities at a faster rate than at Fortune 500 companies. Why is this happening? “You’ve got to go where your audience is, and for people in the age group they’re targeting, life exists online. Schools that don’t have an online presence in social media are going to be sidelined.”
If you have a minute to examine the full feature, you’ll find some very compelling statistics on university adoption rates for social media as compiled by Dr. Barnes. While we at UMassOnline may have been an early advocate for the trend – this site being a prime example – we’re rapidly gaining a lot of company for this concept.
For more information about, and insight into Dr. Barnes’ innovative research, other posts about her and her work on this site include: Highlights from the UMassOnline Marketing Roundtable and UMass Dartmouth Study Shows College Internet Adoption Faster than Fortune 500.
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- New UMass Study Shows Admissions Office Use of Social Media Outpaces Corporate America
- UMass Dartmouth Study Shows College Internet Adoption Faster than Fortune 500
- The Cost of Ignoring the New Digital Distribution Systems
- Best to separate the ‘Social’ from the ‘Networking’ says The NY Times
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[…] corporate and educational social media trends, adoption rates and uses across the country. We have featured her work here previously, and now have the honor of bringing you some of her latest survey results and analysis, this time […]
[…] her, and her groundbreaking social media research findings, here before. Here’s one from September, 2008, and here is another from January, 2008. Now, more recently, based on a new three-year research […]