President Jack Wilson Launches ‘The Future I Imagined’

Posted on October 10, 2008 by David Gray

University of Massachusetts President Jack M. Wilson is not only our great global ambassador for the entire UMass system, not only the educational visionary most often sought for setting our mission and establishing our goals and quality standards, but he is also the person who, as my boss, mentor, and friend, I have come to know as uniquely able to capture the essence of our institution. Of course, nothing drives the creative representation of that essence more than the exercise of distilling who we are and why we’re distinctive as conveyed by our public messages. In our advertising, in particular, Jack’s informed and intuitive hand in crafting the messages results in University of Massachusetts’ portrayals that accurately position us as a most important institution doing extraordinary things.

Below I have posted a message from Jack about the latest campaign, in which members of our community, past and present, are making tremendous contributions that are changing our world, and the worlds of others, in dramatic ways. I hope you will take a moment to read his words, view the video, and, like me, feel the vibrant, unique, and memorable essence that is today’s University of Massachusetts.

UMass President Jack Wilson There are so many exciting things happening at our University, and one of them is the release of our new 30-second television ad, “The Future I Imagined.”

UMass has been airing Emmy Award-winning television ads in recent years, telling the story of the accomplishments of its students and alumni – people who go on to do amazing, compelling, fascinating things – and the stories of faculty members who change the world through their superb teaching and research.

This ad does a bit of both and drives home the point that the University of Massachusetts is an institution that makes us very, very proud. I hope you like “The Future I Imagined.” [Click the link or view to the right.]

Jack M. Wilson, President | University of Massachusetts