Major Study of Adult Learner Trends Released by EducationDynamics
Posted on September 29, 2009 by Jennifer Brady
EducationDynamics, which is a leading higher education marketing services company that helps institutions find, enroll and retain students, has issued a report on what it calls ‘the distinctive characteristics of adult learners aged 25 and over.’ Co-authored by Carol Aslanian, it is entitled “Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities.” Given the rise in numbers of adult learners, the timing of this study couldn’t be better. If you’re a lifelong learner or someone who teaches them, you’ll probably want to examine the study’s findings. In brief, EducationDynamics highlights the following four trends that informed their analysis and the future implications of their findings:
1. The dramatically changing demographics of our country, fueled by immigration and an aging population.
2. The continued shift in our economy toward a knowledge-based service economy, eliminating low-skill jobs and dictating the need for workers with higher levels of education.
3. The explosion of technology for the delivery of online courses, for marketing and recruiting, and for state-of-the-art provision of services to students.
4. The use of marketing strategies such as micro-targeting and other sophisticated tactics to raise awareness and convert inquiries to enrollments.
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