UMassOnline’s ‘One World Class’ Campaign Launched Today
Posted on July 21, 2010 by Jennifer Brady
If you’re a returning visitor to this blog community, notice anything different today? Today marks the official debut of UMassOnline’s new marketing campaign.
For me, the all-important message about our expanding national and global reach and reputation is embodied in our new ‘One World Class’ phrase. I think of it this way: today we all live and learn together in one highly interconnected and interdependent world; in that increasingly unified or one world, UMassOnline markets and supports a growing and exceptional portfolio of world class programs developed by the internationally-recognized campuses of the University of Massachusetts (Amherst, Boston, Dartmouth, Lowell, and Worcester). Taken together, ‘One World Class’ captures the essence of how UMassOnline has evolved since 2001, where we find ourselves today in this new global century, and why more and more would-be online learners from 175 countries now inquire about the online courses and programs from UMass.
I could go on and on (and on) with a lot of background about the past year of creative development and testing of the concept. But the campaign was designed to speak for itself. It does not speak, however, for all the many valuable contributions made to this effort by online learning advocates spanning every UMass campus, our partners throughout the system and the students who shared their stories with us for you to enjoy. So instead, I simply want to formally and sincerely thank each and every person whose thoughtfulness, experience and educational insight helped shape this new campaign for UMassOnline.
Millions of Minds. Thousands of Possibilities. Endless Opportunity. One World Class. UMassOnline.
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Millions of minds. Thousands of Possibilities. Endless Opportunity. Learn how global students are woven together by a common thread, a quality education. Click here to watch the UMassOnline One World Class video.
