PR & Advertising – The Wind and the Sun

At the end of August, the Boston Sunday Globe ran its annual career development supplement and the UMass advertising presence was substantial.  As usual, we had excellent advertisement placement by several sister campuses in the publication. These display advertisements serve their respective campuses well, and they create a broader type of image advertising for all […]

Distance Learning and the Digital Library

One of the many good things about distance learning is how much time and money students can save using online reading materials. E-books, e-reserves, and e-periodicals form a perfect trio. Students save cash, but the biggest saving can be time.  A student in Jakarta, Indonesia or Bagram AFB, Afghanistan can’t walk to a bookstore.  Also, […]







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