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Art Clifford
UMassOnline Faculty
Co-director Journalism Certificate Program, UMass Amherst

Art Clifford is co-director of the Journalism Certificate Program at Continuing & Professional Education on the UMass Amherst campus. He and Journalism Professor Norm Sims created the program six years ago and have seen it grow from a handful of students to hundreds each year. They also have a cadre of journalism professionals with online teaching experience and based on campus and in several far-flung locations such as northern Maine and Dingle, Ireland.

Art is a retired Air Force officer (Reserve) who works part-time with the Air Force Academy and is producing a video about his father’s World War II exploits in the South Pacific with the Royal Australian Air Force.

Art has done PR for the Secretary of the Air Force; UMass Amherst; and Energy Magazine. In Jan. 1994, he created the third active web site (News Office) on the Amherst campus (the Mathematics and Physics Departments preceded him by six months). He is currently working with the UMass Library Development Council.

Art current goal is to see his Certificate Program increase student enrollment by 20 percent in 2009. The program has averaged ten percent annual growth since its inception.

Mark Gillard
UMassOnline Student
Bachelor’s Candidate 2008

Mark Gillard is a UMassOnline student enrolled in the Online BBA Program offered by UMass Amherst’s Isenberg School of Management. Mark works full-time at Sullivan Tire Company based in Norwell, MA where he is responsible for all aspects of marketing and advertising including, media buying, marketing and promotional calendar, customer database management, online marketing, P/R, and brand management. Mark earned his Associate’s Degree from Quincy College and a Certificate in Internet Technologies from Northeastern University. With only three classes to go before graduating later this year, Mark brings a great and unique perspective to the UMassOnline blog as current student, soon to be graduate, and working marketing professional. Mark expects to blog beyond graduation with a new perspective, an alumnus transferring his skills in the workplace.