Dr. Nora Ganim Barnes is Chancellor Professor of Marketing at UMass Dartmouth as well as Center Director of the University of Massachusetts Dartmouth Center for Marketing Research. Since 2007-2008, she has been producing groundbreaking research on the use of social media tools… Continue Reading
UMassOnline Speaker Series presenter Jim Fong, at our facility in Shrewsbury on Friday, July 15th, put into words a possibility that many in academic marketing dread even thinking about: a lack of understanding or trust in marketing decisions. A long-experienced and proven… Continue Reading
An interesting article, “10 IT Skills that Today’s High School Kids Have – Do You?” by Randy Muller offers some of the technologies and tools with which high schoolers are comfortable. Some of these seem typical, like blogging, Facebook, Linux,… Continue Reading
UMass Amherst University Without Walls (UWW) has announced its largest graduating class ever. The UWW graduating class of 2011 consists of over 250 online students who hail from 21 states, including California, Colorado, Connecticut, Florida, Georgia, Kentucky, Maine, Massachusetts, Minnesota,… Continue Reading
A recent email from the Economic Development Council of Western Mass highlighted the many organizations in Western Massachusetts that are built to stimulate economic growth through entrepreneurship. I was stunned to see just how many organizations were listed and was… Continue Reading
Based on reports provided by the five University of Massachusetts campuses, UMassOnline announced recently that for fiscal year 2011, the University’s online course and program offerings saw a 16% increase in revenue, from $56.2 million to $65.2 million, and a 12%… Continue Reading
In July in San Jose, California, at the Sloan-C/MERLOT Fourth Annual International Symposium, several panelists will gather to address trends and developments in open textbooks. The panel is entitled “Building Communities of Practice to Encourage Open Textbook Use.” In case… Continue Reading
A recent article in the Wall Street Journal highlights how a number of leading MBA programs including Columbia, Stanford and UC Berkeley are incorporating soft skills into their programs. This made for interesting fodder during a recent car ride with… Continue Reading
After the obligatory delay, I was rerouted on a flight to Chicago (then on to Tokyo and finally Beijing 8 hours after I was to have arrived originally. Unfortunately, the second flight was forced to make an emergency landing in… Continue Reading